Free resource · 15 guides
The Founder's Playbook
A free library of short PDF guides on using AI to build a business — written for founders, no AI experience assumed. Each one gives you a thinking framework, a copy-paste prompt, and a worked example. Read guide 01 first; the rest build on it.
Free to download, free to share.
How it works
Pick an AI
ChatGPT, Claude or Gemini — any of them. The free tier is enough to start. Guide 01 helps you choose.
Write your Context Block
Do the worksheet in guide 01 — one short paragraph about you and your company. You write it once.
Use it everywhere
Need a one-pager, a launch plan, an investor update? Open that guide, paste your Context Block, run the prompt.
The library
Tier 01 · Foundations
Set up once; reuse forever.Choosing Your AI & Building Your Founder Context Block
The one to read first. How to pick an AI for the job, and how to write a Founder Context Block you reuse in every prompt.
Open the PDFThe Business One-Pager
The page you send when someone says "send me something." One reader, one action, one line.
Open the PDFBrand Positioning & Messaging
Who you're for, the one thing you do differently, and the exact words to say it — everywhere, the same way.
Open the PDFTier 02 · Strategy
Decide what you're actually doing.Go-to-Market Plan
The narrowest segment you'll win first, the one or two channels you'll actually work, and the first 90 days.
Open the PDFContent Strategy
The job content does, the themes you'll own, a cadence you'll keep, and where every piece goes after you publish.
Open the PDFSEO Foundations & Keyword Strategy
The keyword clusters worth ranking for, the page each maps to, and the basics that aren't optional.
Open the PDFLaunch Plan
What you're launching, the one moment that carries it, what must be true first, and the week after.
Open the PDFTier 03 · Execution & Sales
Ship the words and the assets.Sales & Landing-Page Copy
The headline a stranger reads in two seconds, the proof, the objections answered, and one call to action.
Open the PDFEmail Sequences
The sequences you actually need — each with one job, the right number of emails, and a clean exit.
Open the PDFSocial Media Content System
One platform, a few repeatable post formats, a batching workflow, and an engagement rule.
Open the PDFPitch Deck Outline & Narrative
The 10–12 slide structure, the one sentence each slide must land, and the story that connects them.
Open the PDFAI UGC & Avatar Video
A UGC video brief as a JSON prompt for Higgsfield, HeyGen or any avatar generator — hook front-loaded, a script that fits, variations to test.
Open the PDFTier 04 · Operating
Run the company.Hiring Briefs & Job Descriptions
The one outcome a role owns, the few things that truly gate it, and a JD that attracts the right person.
Open the PDFCustomer Research & Interview Synthesis
The one question to answer, who to talk to, questions that get past opinions, and a synthesis that points at a decision.
Open the PDFInvestor Update Templates
The recurring update you'll actually send — honest, short, fixed metrics, specific asks.
Open the PDFWorking through it and stuck?
We help community-driven founders and businesses with tech and AI — get in touch.